
Outdoor & Running Activation Days
Two days of outdoor and running activities and opportunities to test top products.
Join the experiences and put the brands’ products to the test in the field.
















About
Two days of sport, testing and outdoor activities
On 8 and 9 May 2027, Riva del Garda will host the second edition of the Activation Days, the European Outdoor Week event open to the public and dedicated to everyone who loves sport and life outdoors.
Two days packed with guided experiences, workshops and activities, designed to let you discover and test products from leading running and outdoor brands in the field and get advice from experts.
The heart of the event will be the Village at Giardini di Porta Orientale: a meeting place for brands and enthusiasts, with brand stands and the starting point for all scheduled activities.
Programme
Discover the programme
Coming soon
Location
The outdoors come alive on the shores of the lake
Riva del Garda is more than a backdrop for the Activation Days: it is the perfect place to experience the outdoors firsthand. The heart of the event will be Spiaggia Olivi, right on Lake Garda within Giardini di Porta Orientale and just a short walk from the historic centre.
From the venue, participants can easily reach routes and trails where they can test the products and equipment presented by the brands over the two days. This direct connection with the area will let them try out new products in the conditions they were designed for.
An open, accessible venue surrounded by natural scenery, where activities, product testing, meetings with brands and shared moments come together naturally.

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Outdoor & Running Activation Days
Part of European Outdoor Week





















